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Keen Water Teams Up with AutoNation for their October Drive Pink Campaign

In honor of Breast Cancer Awareness month, AutoNation, America’s largest and most recognized automotive retailer and Keen Water, one of the nation’s top water suppliers, have teamed up to supply AutoNation’s 36 South Florida locations with their premium bottled alkaline water.

AutoNation continues to support the communities that they serve. During a time when awareness of social injustice is heightened, AutoNation increased its support of local communities and welcomed the opportunity to collaborate with Keen Water, a small, black-owned business.

“AutoNation is pleased to support Keen Water. Partnering with Keen Water during October, to bring premium water in Drive Pink branded bottles, is a great way to remind our Associates and Customers that it is Breast Cancer Awareness month. AutoNation is committed to drive out cancer as we race to over $25 Million donated to cancer treatment and research,” said Marc Cannon, AutoNation Executive Vice President and Chief Customer Experience Officer.

“As a small, black-owned business, we were beyond excited with the idea of teaming up with a major corporation like AutoNation,” says Keen Water President, Faheem Ali. “Everything AutoNation does annually during the month of October for breast cancer awareness and through their Drive Pink campaign is amazing and our alkaline water is the perfect addition to this already thriving campaign.”

Founded by two former athletes, Faheem Ali, a past Eastern Michigan University and Louisiana Tech University football player and Melvin Bratton, a University of Miami Hall of Famer and a retired Denver Broncos running back, Keen Water is available in 36 of AutoNation’s South Florida locations during the month of October.

For more information about Keen Water, go to For media opportunities contact Jessica Williams at (954) 560-4812 or

About Keen Water

Keen Water, one of the nation’s top water suppliers, is continuing to help people experience ultimate hydration while supporting them in feeling confident about their health. Health benefits offered by Keen Water include slowing down the aging process, regulating pH levels of the body, preventing chronic diseases, and neutralizing acid levels in the body. Keen Water is one of the only alkaline drinking waters in today’s market that does not use an electrical process. In 2019, Keen Water was named the premiere water bottle partner for the NFL Alumni Association. Today, Keen Water can be found in over 100 restaurants, bars, gas stations, and hotels in the Atlanta and Miami markets including Hilton hotels, Milk and Honey Cascade, Cam Newton’s Fellaship Cigar Lounge, Top Notch Cigar Bar, Fin and Feathers ATL, Cigaros of Georgia, and Lorna’s Caribbean Restaurant

About AutoNation, Inc.

AutoNation, America's largest and most recognized automotive retailer, is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. As of June 30, 2020, AutoNation owned and operated over 325 locations from coast to coast. AutoNation has sold over 12 million vehicles, the first automotive retailer to reach this milestone. AutoNation's success is driven by a commitment to delivering a peerless experience through customer-focused sales and service processes. Since 2013, AutoNation has raised $25 million to drive out cancer, create awareness, and support critical research through its DRIVE PINK initiative, which was officially branded in 2015.


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